Winning More Business by Knowing Yourself and Your Competition

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1 hour

In the fiercely competitive landscape of today's market, simply being good at what you do is no longer sufficient for success. The key to not just surviving but thriving lies in a profound understanding of your own strengths and weaknesses, as well as a strategic insight into your competition. This presentation unveils a comprehensive framework for gaining a competitive edge by deeply understanding your organization’s unique value proposition and leveraging this knowledge against your competitors.

Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top. In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?

This webinar is sponsored by

About Our Experts

Jacob Borgeson

Director of GovCon Product Marketing, Unanet

Jacob leads product marketing efforts for the GovCon industry at Unanet. Unanet creates software to help government contractors grow efficiently through automation, insight, and productivity solutions such as ERP, CRM, subcontractor management, manufacturing and more. With over 17 years of experience in software and a team of dedicated experts he helps produce research, content, and solutions for government contractors to scale efficiently.
Krystn Macomber

CP APMP Fellow, LEED AP, Founder & CEO, Summit Strategy

Krystn is a true powerhouse in engaging and empowering audiences with her dynamic speaking skills and deliberate facilitation. With a rare and coveted ability to bring big-picture ideas (and the actionable takeaways to get there) to life, she weaves wisdom, and humor together into a winning combination that captivates diverse audiences. As a former Division I college athlete, Krystn's competitive spirit and drive are evident in everything she does. She is no stranger to facing challenges head-on with a growth mindset to achieve success — an energy that shines through in her speaking engagements, inspiring with expert insight and strategy that spans industries.

As the founder + CEO of Summit Strategy, a game-changing integrated marketing + proposal consulting firm, Krystn is instrumental in helping B2G + B2B organizations achieve their goals through strategic planning, branding, proposal development, and training. With over 20 years of experience in the marketing + proposal profession, she has earned a reputation as an expert at assembling high-performing teams that deliver significant, demonstrable sales growth and improved win rates.

Krystn's passion for forging powerful connections that bridge organizational gaps and align goals has earned her widespread respect in the industry. As the former board chair for the Association of Proposal Management Professionals (APMP), she led an 11,000-member, $2.5M professional association to one of its most profitable years in 2021.

Currently, Krystn is an advisory board member of the UC-Irvine Customer Experience Program and the UC-Riverside Transformative Leadership in Disruptive Times Program. In recognition of her exceptional leadership and achievements, Krystn was named one of the 20 Most Inspiring Women Leaders by Women Leaders Magazine in 2022 and one the 10 Most Dynamic CEOs Making Waves in the Business World in 2023 by the CIO Business World.

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Fill out this form and someone from FPS will contact you shortly. You can fill out as much or as little information as you would like. Prefer to talk to us? Call 888.865.9082.